Strategy isn’t a standalone concept, it’s the most important part of everything we do for you. Your competition is tough, and you’re not going to beat them with puns and fluff. You need to out-think them with expert analysis, thorough planning and memorable messages.

Every approach should build off your solid strategy. Without one, you’re simply wasting your time. And money.

Anyone can throw money at a challenge by running ads, but that’s not always the way to go. We’d rather start by identifying which well-executed public relations approaches will maximize your credibility and results, including:

  • Reputation Management
  • Community Engagement
  • Media Relations
  • Crisis Communications
  • Informational Campaigns
  • Major Event Management

You have a lot of internal and external audiences to consider, so the approach will depend on each situation. Sometimes we’ll work to generate positive news coverage; other times we’ll work to avoid negative exposure. But our goal will always be to create goodwill and trust.

You’ve got a good story to tell. We know how, where and when to tell it.

The ads themselves, including the ones you see and hear on this page, are the fun part. They’re what’s out in the public.

But a lot needs to happen before you get to that point. Who is your target audience, and what do you want them to do? What tone and personality should your ads have? What sets you apart from the competition? (Friendly staff and high quality don’t count. Everyone has those. What really sets you apart?)

When is the best time to advertise, and where? How much budget should be allocated? How will we measure effectiveness? (Advertising awards don’t count. Everyone has those. How will we really move the needle?)

You certainly don’t need all these steps to create ads. But you do to create results.

Combine thorough public relations with government relations, political savvy and community outreach, and you’re set up for public affairs success.

It’s how we helped reverse the Department of Defense’s proposed closure of an Air National Guard base, assisted a district in making $315 million in school upgrades and persuaded voters in Mankato and Duluth to approve funding for major arenas.

Our public affairs work also helped convince the State of Minnesota to fund a new airport terminal and a historic theater restoration, and effectively made a case for Minnesota’s forest products industry during a government shutdown that impacted 30,000 jobs.

We’ve also provided strategies and messaging for more than two dozen campaigns, helping elect candidates to everything from mayor to the U.S. Congress.

Basing major decisions on what your friends think is risky. It’s better to learn the attitudes and perceptions of unbiased members of your target audience, and then use that information to further strengthen your messages.

Whether it’s launching or rebranding a company or testing the best approaches to use in ads or PR campaigns, incorporating measurable research is extremely valuable.

In recent years we have developed, facilitated and analyzed focus group research for Minnesota Power, the City of Sartell, Minnesota Forest Industries, the Minnesota Chamber of Commerce and others.

We also partner with quantitative research firms to conduct citywide and statewide polling.

How far away is your smart phone right now? Oh, there it is in your hand, because you’re tweeting, liking and otherwise engaging all the time.

That’s what your customers and potential customers do, too. We’ll help you reach them with messages that seem to randomly appear across many platforms, but are part of a targeted social campaign that includes digital advertising, website enhancements and other strategies.

It’s not a one-time deal. We’re always monitoring, measuring and adjusting, because that’s what your audience is doing.

Let’s make some smart moves.