Anyone can throw money at a challenge by running ads, but that’s often not the answer. Your credibility and results will be strengthened with a well-executed public relations effort that could include one, two or all of these elements:

• Reputation Management
• Community Engagement
• Media Relations
• Crisis Communications
• Informational Campaigns
• Major Event Management
• Focus Group Research

The wrong approach at the wrong time could be disastrous. But what’s the right approach?

Maybe you need to persuade millions of potential customers, or maybe it’s a single government entity. (See our Public Affairs page for more.) Sometimes we’ll work to generate positive news coverage; other times we’ll work to reverse the implications of negative news.

There’s no manual that lays out the steps to take. Your challenges are unique. So are our solutions.