Category Archives: Uncategorized

Before we all got blindsided by COVID-19, crisis communications was something most companies grasped in concept but seldom thought they’d need.

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When you go to the doctor, you want her to be smarter than you about whatever ails you. Thankfully, even though she has impressive degrees and expertise, she doesn’t say, “I have ascertained that you’re temporarily experiencing a contagious viral upper respiratory tract infection.”

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