When it comes to your company’s financial health, how do you keep score? By the number of advertising awards on your wall or by the numbers on your bottom line? The answer seems obvious, but you could be unwittingly blinded on occasion by the glamor of awards.
When you go to the doctor, you want her to be smarter than you about whatever ails you. Thankfully, even though she has impressive degrees and expertise, she doesn’t say, “I have ascertained that you’re temporarily experiencing a contagious viral upper respiratory tract infection.”