Basing major decisions on what your friends think is risky. You need to learn the attitudes and perceptions of unbiased members of your target audience, and then use that information to further strengthen your messages.

Whether it’s launching or rebranding a company or testing the best approaches to use in ads or PR campaigns, incorporating measurable research is extremely valuable.

In recent years we have developed, facilitated and analyzed focus group research for Minnesota Power, the City of Sartell, Minnesota Forest Industries, the Minnesota Chamber of Commerce and others.

We also partner with quantitative research firms to conduct broader polling.