There’s no better way to waste your money and miss your target audiences than to use a flavor-of-the-month approach to your advertising and public relations. It’s far better to create and follow a comprehensive plan with the versatility for adjustments as needed.
We start by thoroughly analyzing your competitive environment and identifying what sets your company apart. When needed, we suggest adjustments to how you’re positioned in the marketplace. We develop messages to highlight your advantages among each of your internal and external target audiences.
Then we recommend the best communications tools for accomplishing all this, complete with detailed budgets and timelines.