When that historic flood washed away Twin Ports area homes, roads and bridges in 2012, the stories and pictures of devastation were heartbreaking. Many leaped into action to help, including National Bank of Commerce, which decided to put normal banking aside for the greater good.
While other financial institutions offered flood-relief loans at 6.0% and 4.5% interest rates, National Bank of Commerce’s rate was less than 2%. The bank also waived its loan origination fee and made $50 contributions to the Red Cross in each borrower’s name.
Greenfield Communications helped the bank inform affected residents of the loans through media relations, radio and newspaper advertising. The campaign’s theme, “Now is not the time for normal banking; now is the time to get this community back on its feet”, may have been the easiest one we ever created. Because all we did was write down how the bank was acting.