Turning a long shot into a smooth landing for new airport terminal funding
The 40-year-old airport terminal was cramped and no longer met FAA or Department of Homeland Security requirements. So in 2009 airport leaders asked the State of Minnesota for $16.6 million of the $65 million needed for the project despite it being a non-bonding year and the State facing a $7 billion deficit.
Getting the funding was considered such a long shot that Politics in Minnesota, in its January 23, 2009 edition, wrote: “We’ve been chuckling over and admiring the sheer chutzpah” of the Duluth International Airport for trying to get money in this environment.
Yet the strategy and strong messaging created by Greenfield Communications was a major reason for the airport’s success in getting the funding. “Steve Greenfield’s experience and relationships in the business community and with the Legislature certainly paid off,” said airport director Brian Ryks in the April 2012 issue of BusinessNorth.
The new terminal opened in January 2013.